Customer Lifetime Value Calculator
Tool to estimate total customer revenue over their relationship with your brand. Input metrics like average purchase value and customer lifespan to inform marketing and retention strategies. Understand customer value to maximize profitability.
Discover Your Customer's True Worth
Your CLV Results
Customer Lifetime Value
Total expected revenue from one customer over their entire relationship with your business
Net Customer Profit
CLV minus customer acquisition cost (CAC)
Calculate Your CLV in 3 Simple Steps
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Enter Average Sales Data
Input your average sales price and the cost incurred for each sale - two critical components for accurate CLV calculation.
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Add Customer Relationship Data
Enter how many purchases a typical customer makes during their entire relationship with your business and your cost to acquire each new customer.
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Get Immediate Results
Click calculate to instantly see your customer lifetime value and net profit, helping you make data-driven marketing and retention decisions.
Key Features
Simple Calculation
Calculate CLV in seconds with our intuitive interface and straightforward formula.
Business Insights
Gain valuable perspective on your customer relationships and their financial impact.
Save Your Data
Your calculations are saved locally for convenient reference during your session.
Secure Analysis
All calculations happen in your browser - no data is sent to our servers.
Instant Results
Get immediate CLV calculations to inform your business decisions right away.
Common Use Cases
Marketing Strategy
Optimize your marketing budget by understanding how much you can spend to acquire customers profitably.
Customer Segmentation
Identify and focus on customer segments with the highest lifetime value.
Pricing Strategy
Make informed decisions about pricing models by understanding long-term customer value.
Performance Tracking
Monitor how changes to your business affect your customer lifetime value over time.
Business Expansion
Evaluate potential growth opportunities by projecting customer value in new markets.
