CPM Calculator for Accurate Ad Cost Estimation
Calculate the cost per thousand impressions (CPM) for your advertising campaigns with precision. Input any two values—CPM rate, total cost, or number of impressions—and instantly determine the third. Optimize your ad budget and enhance campaign performance by understanding your costs better.
Cost Per Thousand Impressions Calculator
Calculation Results
Recent Calculations
| Impressions | Budget ($) | CPM ($) | Action |
|---|
How to use this calculator
1
Select your calculation type
Choose which value you want to calculate: impressions, CPM, or budget.
2
Enter your known values
Fill in any two fields with your known data, and leave the one you want to calculate empty.
3
Get your results instantly
Click "Calculate" and the tool will automatically find the missing value.
CPM Formula:
CPM = (Cost / Impressions) × 1,000
If you know any two values, the calculator will find the third one automatically.
Key Features
- Simple three-field calculator that solves for any missing value
- Real-time calculations without page refresh
- Save calculation history to compare different scenarios
- Copy results with a single click
- Mobile-friendly interface for calculations on the go
Common Use Cases
- Marketing managers planning advertising budgets
- Digital advertisers comparing platform costs
- Business owners evaluating marketing ROI
- Media buyers allocating campaign resources
- Content creators monetizing their platforms
How to Use
- Choose which value you need to calculate (impressions, budget, or CPM)
- Enter the two known values in their respective fields
- Click the "Calculate" button to get your result
- Review your calculation and copy the results if needed
- Use the "Reset" button to start a new calculation
Frequently Asked Questions
CPM (Cost Per Thousand Impressions) is calculated by dividing the total cost of the campaign by the number of impressions divided by 1,000. The formula is: CPM = (Total Cost / Impressions) × 1,000.
CPM in advertising stands for Cost Per Mille (thousand impressions). It's a pricing model where advertisers pay for every 1,000 times their ad is displayed, regardless of whether users click on it.
Calculating CPM helps advertisers understand the cost-efficiency of their campaigns, compare different platforms, and optimize their marketing budgets for better results.
CPM (Cost Per Thousand Impressions) charges per 1,000 views, CPC (Cost Per Click) charges only when someone clicks the ad, and CPA (Cost Per Acquisition) charges only when the user completes a specific action like a purchase.
A "good" CPM rate varies widely by industry, platform, target audience, and campaign goals. Generally, lower CPM rates are better for brand awareness, while more targeted campaigns might justify higher CPM rates.
Average CPM by Platform
| Advertising Platform | Average CPM |
|---|---|
| $7.19 - $10.40 | |
| $7.91 - $11.20 | |
| YouTube | $9.68 - $12.45 |
| Google Display Network | $2.80 - $4.00 |
| $6.59 - $8.39 | |
| $6.46 - $9.22 | |
| TikTok | $9.25 - $12.35 |
*Average CPM rates vary by industry, targeting options, and campaign objectives.