CPM Calculator for Accurate Ad Cost Estimation
Calculate CPM for your ad campaigns. Enter any two values—CPM rate, total cost, or impressions—to find the third. Optimize your budget and improve campaign performance.
Cost Per Thousand Impressions Calculator
Calculation Results
Recent Calculations
| Impressions | Budget ($) | CPM ($) | Action |
|---|
How to use this calculator
1
Select your calculation type
Choose which value you want to calculate: impressions, CPM, or budget.
2
Enter your known values
Fill in any two fields with your known data, and leave the one you want to calculate empty.
3
Get your results instantly
Click "Calculate" and the tool will automatically find the missing value.
CPM Formula:
CPM = (Cost / Impressions) × 1,000
If you know any two values, the calculator will find the third one automatically.
Key Features
- Simple three-field calculator that solves for any missing value
- Real-time calculations without page refresh
- Save calculation history to compare different scenarios
- Copy results with a single click
- Mobile-friendly interface for calculations on the go
Common Use Cases
- Marketing managers planning advertising budgets
- Digital advertisers comparing platform costs
- Business owners evaluating marketing ROI
- Media buyers allocating campaign resources
- Content creators monetizing their platforms
How to Use
- Choose which value you need to calculate (impressions, budget, or CPM)
- Enter the two known values in their respective fields
- Click the "Calculate" button to get your result
- Review your calculation and copy the results if needed
- Use the "Reset" button to start a new calculation
Average CPM by Platform
| Advertising Platform | Average CPM |
|---|---|
| $7.19 - $10.40 | |
| $7.91 - $11.20 | |
| YouTube | $9.68 - $12.45 |
| Google Display Network | $2.80 - $4.00 |
| $6.59 - $8.39 | |
| $6.46 - $9.22 | |
| TikTok | $9.25 - $12.35 |
*Average CPM rates vary by industry, targeting options, and campaign objectives.
